Asmodee buys the Welcome To… board game range from Blue Cocker
Asmodee acquires the Welcome To… flip-and-write game range from French publisher Blue Cocker Games, a series with over 3 million plays on Board Game Arena.
Tabletop group Asmodee has acquired the Welcome To… intellectual property and game range from French publisher Blue Cocker Games, it announced on 31 August. Financial terms were not disclosed, and Asmodee said the deal would have no material impact on its results.
Welcome To… is a well-known flip-and-write series in which players draw on personal sheets to build neighbourhoods. It was designed by Benoit Turpin, with Alexis Allard as co-designer and illustration by Anne Heidsieck. The range includes titles such as Welcome to Your Perfect Home and Welcome to the Moon.
Key details
- The games have sold hundreds of thousands of copies worldwide.
- The series has been played more than 3 million times on Board Game Arena, averaging around 3,000 unique players a day.
- Asmodee plans to keep the range available and develop new ways for players to engage with the brand.
Mathieu Aubert, Asmodee's head of collections, said the company sees "huge potential to expand the Welcome To… universe".
Why it matters
The figures on Board Game Arena show how much of a modern board game's audience now plays digitally. For developers, it is another sign that simple, quick-to-learn tabletop designs can travel well onto screens.
Source: Asmodee press release (Nasdaq)
