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Industry news

The latest industry stories, in short, with a link to the original source.

A judge’s gavel beside a phone showing a mobile ad, representing an ad-tech lawsuit Industry1 October 2026via PocketGamer.biz

AppLovin takes Unity to court over its Ad Quality SDK

AppLovin wants a California restraining order against Unity, alleging the Ad Quality SDK collected data on its ads to train rival ad models. Unity disputes it.

Read the story → A ring of EU-style stars around a stack of virtual game coins Industry30 September 2026via PocketGamer.biz

EU consumer watchdogs target King, Supercell over virtual currencies

The EU's CPC network says ten game firms, including King, Supercell and Mojang, have not done enough to make in-game virtual currency costs clear.

Read the story → A code editor with a snowflake, for a game engine reaching feature freeze Industry29 September 2026via Godot Engine

Godot 4.8 reaches feature freeze, adds long-awaited symbol renaming

Godot 4.8 dev 7 marks feature freeze, adding experimental symbol renaming, mobile screen reader support and Android AAR export before the move to beta.

Read the story → An airport with a plane and control tower merging with a game studio, for an acquisition Industry28 September 2026via PocketGamer.biz

Trophy Games buys Airport Simulator maker Playrion from Paradox

Mobile simulation studio Trophy Games has bought Paris-based Playrion from Paradox Interactive for €2.25m upfront, its largest acquisition so far.

Read the story → A game controller with an organisation chart and arrows, for a studio restructure Industry22 September 2026via GeekWire

Xbox Cuts 268 Jobs and Moves Next Halo Game to Activision

Microsoft's latest Xbox restructuring cuts 268 roles, hands the next Halo to Activision, moves Rare and Obsidian, and merges Playground with Turn 10.

Read the story → A crowd of visitors at a game show with a typhoon swirl overhead Industry20 September 2026via TheFamicast

Tokyo Game Show 2026 Draws 257,642 After Typhoon Cancels Final Day

Tokyo Game Show 2026 drew 257,642 visitors over four days after Typhoon No. 25 forced organisers to cancel the show's first-ever fifth day on 21 September.

Read the story → A pie chart showing 85.8% next to an AI chip, for a developer survey Industry17 September 2026via Automaton

CESA survey: 85.8% of Japanese game developers now use generative AI

A CESA survey shared at Tokyo Game Show 2026 found 85.8% of Japanese game developers use generative AI, up from 51% a year earlier, with 63% using it daily.

Read the story → Two overlapping circles and a pie chart showing a minority stake deal between game companies Industry16 September 2026via PocketGamer.biz

Kakao Games to buy 39.56% stake in Me2on in $71.5m deal

Kakao Games is buying a 39.56% stake in South Korean developer Me2on, maker of social casino, casual and mind sports games, for ₩98bn ($71.5m).

Read the story → A VR headset with a price tag, for a new headset’s price and release Industry14 September 2026via Dexerto

Valve Sets Steam Frame VR Headset Price at $1,059 With Reservations

Valve priced its standalone Steam Frame VR headset from $1,059 for 256GB and $1,299 for 1TB, using a randomised reservation list for the first batch.

Read the story → A browser window rendering a 3D cube, for a game engine’s WebGPU support Industry1 September 2026via Unity Discussions

Unity 6.6 released with production-ready WebGPU and faster Play Mode

Unity 6.6 is out as a supported release, making WebGPU production-ready, adding 64-bit WebAssembly and defaulting to faster Play Mode ahead of Unity 7.

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